Content marketing is called by a variety of different names. Branded media, customer media, corporate journalism, custom publishing, and member media are all just a few of the different names. Can you think of anymore? Despite its many aliases, content marketing is the phrase that sums it up best, but what exactly is it?
Defining Content Marketing
In its most basic definition, content marketing could be described as a specific marketing technique that utilizes the creation and distribution of valuable and relevant content to a targeted demographic. This content is devises specifically to attract, engage, and retain a defined audience segment. The ultimate goal of content marketing is to drive potential clients to action that will be profitable for one’s business.
In relation to your business, you could think of content marketing as the fine art of communicating with potential clients and business prospects without actually selling. Content marketing is often referred to as no interruption marketing. Instead of delivering a business pitch to a business prospect, you are providing that individual with information that is going to increase their knowledge base and overall awareness. The belief that drives content marketing is that, if a business can provide their clients with consistent, valuable information, then the client will reward their efforts with their loyalty and business.
Does this type of strategy actually work? You bet it does! Content marketing is practiced by some of the most successful businesses in the world, like Microsoft and Proctor & Gamble. It is a marketing tactic that is also frequently employed by small businesses around the globe. Today’s consumers are so inundated with advertising everywhere they go that they have become immune to traditional marketing tactics. Content marketing has proven to be the most effective tactic for reaching jaded consumers.
Great Content Is What Makes Marketing Possible
Read our definition of content marketing one more time, but this time, remove the adjectives “valuable” and “relevant” from the text. What you are left with is content. This is the primary difference between the crap that junk companies try to sell you in the media and what content marketing truly is. Think about how often you are inundated with information on a daily basis. (Think spam.) This type of content has no applicable value to your daily life. Because content marketing has substance and value, it motivates you to think (and take action) differently than you normally would.
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Stories are on the brink to get more dramatic. The app is adding
six new “Superzoom” effects to its in-app Stories camera.
In case you would like a refresher, Superzoom is the camera feature, which lives aboard Boomerang and alternative effects that makes
three-second zoomed-in videos usually with
sound effects and animations.
meme-worthy feature has been in
the app since October last
year and shortly galvanized a crop of laughably adorable dog memes.
But currently the popular feature is getting an upgrade, with six new variations. Among the new effects: a
heart-filled fog with cheesy music,
paparazzi-like camera flashes, flames, and an enormous red x.
There’s additionally a particularly emo-looking
animation known as “bummer,” which features black leaves falling against a melancholy soundtrack (in case you would like to be woken
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17-year-old woman with a small social media following in
upstate New York was
killed by a person she’d
met recently on Instagram, who then posted photos of her remains online, police said today.
The gory footage was redistributed widely, as well as by online posters who created light of
or celebrated the teen’s death.
Others urged individuals to
prevent circulating the pictures, which had appeared in online chat sites as well as 4chan and Discord.
Today, police identified the slain woman as Bianca Devins, of Utica, New York, and said that her alleged assailant, Brandon Clark, was
being held on a
second-degree murder charge. It was unclear whether or not Clark, who lived in Bridgewater, New
York, had a lawyer who could comment on his
outage: Users in India, US,
UK, South America, Japan and Australia were affected.
Facebook-owned photo-sharing platform Instagram
suffered yet one more outage today morning with users reporting issues in logging-in
and getting their
feeds. Many others
have highlighted the fact that
their feeds weren’t getting refreshed. Instagram had reported a similar outage
in April this year.
The bad news for
Instagram comes a day after Google services and Snapchat
were reportedly down within the U.S.A. due to network congestion.
According to Down Detector, users in India, US, UK, South America, Japan
and Australia were affected. The
issue was first noticed at around 9:00 am (IST).
Not much is known concerning the reason for
the outage or its current status
because the company has not yet issued any statement. Instagram’s Twitter account has no
post related to the
Instagram currently has 750 million active users every month of which over 80% are in locations outside the United States. Every single day, there are 55 million photos shared, and 1.8 billion likes generated on Instagram. These impressive statistics should grab the attention of every business because Instagram represents one of tremendous marketing opportunities on the internet. This realization has prompted top brands like Nike, Starbucks, and the NBA to move into Instagram.
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